The preparation phase of the project consisted of the study and analysis of the general situation related to the MDTV area in Albania and Kosovo. Needs and problems related to the field were defined by the partner institutions in both Western Balkan countries. Different studies on the specific actual advantages and disadvantages are done and reported. An analysis of the existing programs in EU countries is done and this helped in the development and implementation of new ideas related to the MDTV area. EU experts and industry representatives have been regularly consulted to obtain reliable results.
- Analysis on the general MDTV situation
The existing bachelor MDTV program was opened as a result of a previous TEMPUS project. The curriculum was designed some years ago according to the criteria defined. However, during its implementation, it has been observed that certain changes need to be done to meet the necessities of the country in this field. For this reason, a general review of the existing program and its improvement was of utmost importance. To achieve this, EU consortium members and industry partners were consulted regularly so that improvements are done in the best possible way. The first workshop (Learning from EU expertise in MDTV area) of the proposed project was realized in Albania, at the premises of the leading institution to decide on the specific guidelines that should be taken into consideration while revising the curriculum. Then, the pre-specified working group of AMU and EPOKA HEIs continued working on their curriculum. Most of the course types and syllabi were revised and reconsidered during this phase of the project. Depending on the needs specified in the preparation phase was necessary to add some new courses or replace them with other courses of the existent MDTV curriculum. The curriculum was carefully and comprehensively studied by especially the representatives of the leading institution and Epoka University members. All the decisions made are supervised, controlled and consulted with the EU members of this project. Defining the competencies and the learning outcomes of the new revised MDTV curriculum was the next step of this phase. Within this WP, the workshop was combined with the first kick-off meeting where the Steering Committee Members (SCM) were selected as well. Preliminary reports are prepared for each activity held and for the changes done. This work package is finished when the new curriculum books of curricula for each PC high institution are printed.
2.1.1. Workshop: Learning from EU expertise in the MDTV area
2.1.2. Reviewing the existing MDTV curriculum
2.1.3. Defining competencies and learning outcomes for bachelor MDTV program
2.1.4. Printing bachelor’s degree curricula
This work package includes the innovation and development of a professional master curriculum in the field of MDTV. This package started with a study visit that was realized to partners from the Czech Republic at VSB Technical University of Ostrava to acquire expert knowledge and best practices in the MDTV education area. All consortium members took part in this activity since it was accompanied by some knowledge sharing (teaching/research) activities as well. The leading institution is expected to offer this new program; thus, UAMD has to develop a new curriculum for this aim. On the other hand, the other three participating WB partners have to implement some new modules with specific orientations, namely Image Processing Module, Animation Module, and Production/Post-production Module. EPOKA, UBT, and UP offer these modules as part of their existent master programs. These modules were designed for both increasing teaching and research collaborations within these countries and EU partners. While innovating and developing the MDTV PM curriculum partners from industry were consulted to a high extent to harmonize the competence of future experts with industry needs. Since the PM curriculum has to be implemented only at UAMD, the main members of the working group selected to do the activities were from this institution. Moreover, members from other institutions were active as well. The main inputs to be used in this WP2.2 are existing models of other EU MDTV related graduate programs, expertise from EU partners, industry standards, and requirements. All the activities are performed under the supervision and approval of EU partners. Finally, the work package is completed when the book of MDTV curriculum is published.
2.2.1. EU Study visits
2.2.2. Innovating Professional Master (PM) curricula
2.2.3. Developing the Image Processing Module
2.2.4. Defining competencies and learning outcomes for PM
2.2.5. Printing of PM curricula
Animation and Production/Post-production modules were developed following the expertise of the EU partners. For this aim, all the course types, contents, and teaching materials were developed and published. Training of academic staff members from Albanian/Kosovo institutions both in EU partner countries and in-home countries were organized regarding the offered specific modules. The other activity realized is the equipment purchasing including the necessary hardware and software. The equipment was bought for local labs opened at EPOKA, UBT, and UP partners. The necessary literature that is offered to students are purchased and are part of the library at UAMD. Training of staff members in Partner Countries for equipment usage is the next activity of this work package. Moreover, UAMD staff had advanced training due to the variety of equipment they have in the newly established laboratory/studio. Teaching materials are being prepared in line with EU, national and institutional standards and practices. They are prepared in form of paper books and electronic materials (presentations, teaching notes, lecture notes, etc.). Methodological instructions for teaching and student practices are designed. WP2-3 includes the following activities:
2.3.1. Training staff members on modules
2.3.2. Developing Animation Module
2.3.3. Developing Production/Post-production Module
2.3.4. Hardware/Software and Teaching material procurement
2.3.5. Staff Training for equipment
2.3.6. Preparing teaching materials and instructions
During this work package, the implementation of professional studies was realized and the necessary feedback was taken and evaluated. Initially, the necessary documents required for the accreditation process were prepared and submitted to the respective bodies for evaluation and approval. In the meantime, all the institutions have ensured student enrollment in the MDTV program. Enrollment is completed in line with standard procedures. Each HEI has enrolled the students based on their application criteria. Realization of the MDTV programs includes teaching, learning, evaluation, and exams. Good practical knowledge is added to AMU students due to the new laboratory that is established at its facilities. During the realization of the study program, surveys and questionnaires are used to get feedback from students on the quality of teaching, teaching materials, and overall realization of the process. The work in this work package was realized by Albanian/Kosovo institutions and it is monitored by EU partners and external PC experts within the quality management work package. Academic sustainability is achieved by establishing procedures and suggestions for ongoing improvements of the MDTV-related programs.
2.4.1. Accrediting developed MDTV PM
2.4.2. Student enrollment to MDTV PM
2.4.3. Realization of MDTV PM program
2.4.4. Students’ feedback on the programs
2.4.5. Achieving academic sustainability
The work in this WP was organized with working group profiles those being industry members, university representatives, and EU members, which supervised the whole process through activities in quality management. During this work package, memoranda on cooperation with industry partners and other broadcasting enterprises were signed. There were collaboration memoranda among consortium members as well. Each memorandum includes support for developing and implementing MDTV-related studies, student internships with enterprises, and programs for engaging industry experts as guest teachers. Industry experts were consulted for curriculum improvements as well and this is included in the issues mentioned in the memorandum. All the partners from Kosovo and Albania had collaborated to create strong and lasting relationships between universities and industry. Student internships with industry partners were realized within the framework of this work package. Undergraduate and graduate MDTV students had completed internships before they finish their studies. The engagement of industry experts in teaching was realized by organizing industry expert lectures or open forums in the included higher education institutions. Depending on the topic, lectures were organized in the scope of a certain course, or as open lectures connected to a study program.
2.5.1. Formalizing collaboration with industry partners
2.5.2. Students’ internship
2.5.3. Guest lecturing with MDTV experts
The newly offered PM in MDTV must undergo the accreditation process and must be accepted at national and international levels. Therefore, quality assurance of the project activities, deliverables, and outcomes are of utmost importance. The quality of project activities management and financial management are among the most important factors that influence the whole project results. For this reason, all the activities and their specific deliverables underwent controls and were checked during the whole project duration. It is the Steering Committee the body that ensures reliable and accurate quality control and monitoring. Initially, the internal evaluation is done by the internal staff members of the MDTV program at all the institutions offering it. This is realized for both the revised bachelor and the new professional master programs. Then, the necessary precautions are taken for ensuring good quality programs and according to the required criteria and standards. After the internal evaluation, a peer review is done by the EU experts in the field. Experts will be hired to complete this task.
3.1. Internal quality assurance on bachelor program
3.2. Internal quality assurance on PM program
3.3. External evaluation of study programs by experts
This WP is focused on the promotion of the project and its participants and the raising of public and industry awareness of the potential benefits of project outcomes. Therefore, it targets suitable public events like national and regional conferences, round tables, and other suitable events. One of the first tasks in this package is the design of an active project website. National media channels and partners from industry/broadcast had an important impact on this as well. Particular focus is given to Internet tools and social media applications to reach an as large audience as possible in an as efficient manner as possible. Special attention to this work package is paid to the promotion of developed study programs among potential students. Marketing materials were prepared and published and distributed to groups of interest. Furthermore, various visits were done to high schools and universities in Albania and Kosovo to promote MDTV-related studies. UAMD, EPOKA, UBT, and UP created their specific working groups to realize this activity. Either visit to high schools or organization of other promotional activities were being performed.
4.1. Web site and social network promotion
4.2. Preparing marketing materials
4.3. Promotion in the Albanian/Kosovo high schools and universities
Project management is focused on the project progress regarding expenditure, use of resources, implementation of activities, delivery of results and outcomes, and the management of risks. To achieve the wide and specific objectives of the project, the project team systematically collected, analyzed, and used relevant information about project progress. Systematic reviews and control ensured the possibility to reflect on the progress of the project and the content of progress reports in case any problem occurs. Continuous communication is the most critical factor for efficient and effective leadership. The major decision-making body of the project is the Steering Committee (SC), which was established by selecting one representative member from each consortium member. Another important organizational body of the project is the Project Management Board (PMB), which deals with the organization and operative decisions of any activity related to the project. Most of the members of this body are from the leading institution since it has to do with the division of responsibilities and tasks to assure effective and efficient project management. PCB usually meets four times a year, while Steering Committee (SC) meets twice a year and online meetings were held whenever necessary. Risks related to the management are predefined, managed, and controlled during the whole project. This WP also includes reporting and communication with national and international Erasmus+ offices. Organization and coordination of project activities are reported yearly.
5.1. Steering/Project management committee meetings
5.2. Organizing and coordinating project activities
5.3. Financial management
5.4. Preparation of interim and final reports