Today, students of the study program of Bachelor in Multimedia and Digital Television were part of the first Online Multimedia Seminar Series on How to increase audience by using social media. The students of the MDTV study program were part of an open lecture organized by Andia Tafa. She is part of the national radio-television RTSH. The main focus of this open lecture was to discuss the audience increase for service provider companies. This topic was interesting for the students because they learned the latest trends and innovations in this field. Social media are widespread nowadays and also can be used as a tool for media distribution.